UDC

81’272:746.3(5)

DOI

https://doi.org/10.37482/2687-1505-V144

Authors

Yuxi Mu
Tomsk State University; prosp. Lenina 36, Tomsk, 634050, Russian Federation;
ORCID: https://orcid.org/0000-0002-8513-036X e-mail: mu.yuisi@yandex.ru

Natal’ya G. Nesterova
Tomsk State University; prosp. Lenina 36, Tomsk, 634050, Russian Federation;
ORCID: https://orcid.org/0000-0003-1543-3266 е-mail: nesterovatomsk@mail.ru

Abstract

The image of China, whose culture and traditions are actively discussed in mass communication, is the subject of intense interest among scholars of various humanities fields. At the same time, linguistic studies very rarely involve texts of modern media communications reflecting the country’s image in the aspect of traditional art. This article examines the linguistic means of representation of the image of China reflected in the Russian-language texts of blogs about Chinese art embroidery. The topicality of the paper is determined by the interest in the study of the cultural image of the People’s Republic of China in Internet communication. The novelty of this research lies in turning to a new medialinguistic object – modern cultural and educational Russian-language texts of blogs devoted to Chinese art – and its linguistic study. As a source material the author used blogs posted on the online platform LiveJournal. The empirical material was studied using the methods of contextual and medialinguistic analysis. It was found that in these texts the media image of China is created through the prism of five main aspects of Chinese embroidery as a unique art form: the popularity and worldwide recognition of Chinese embroidery; the centuries-old history of Chinese embroidery; embroidery schools and styles of embroidery; evaluations of the texts’ authors; evaluations of the addressee. In addition, the article reveals the linguistic means that create an image of this unique art form. It is concluded that the image formed through a comprehensive description of this type of Chinese art represents China as the birthplace of silk as well as a country with ancient traditions and unique culture.

For citation: Mu Y., Nesterova N.G. Linguistic Representation of the Image of China in Russian-Language Blogs About Chinese Art Embroidery. Vestnik Severnogo (Arkticheskogo) federal’nogo universiteta. Ser.: Gumanitarnye i sotsial’nye nauki, 2021, vol. 21, no. 6, pp. 75–85. DOI: 10.37482/2687-1505-V144

Keywords

media image of China, Russian-language blog, Internet text, Chinese art embroidery, linguistic means

References

1. Tyuleneva V.N., Shusharina I.A. Yazyk Interneta: kharakteristika, osobennosti i vliyanie na rech’ [Internet-Language: Profile, Characteristic Features and Effect on Speech]. Vestnik Kurganskogo gosudarstvennogo universiteta, 2018, no. 1, pp. 20–25.
2. Kalmykov A.A. Problema zhanrovogo razlicheniya veb-publikatsiy [The Problem of Genre Distinction Between Web Publications]. Zhurnalist. Sotsial’nye kommunikatsii, 2011, no. 2, pp. 43–49.
3. Kuz’mina E.V. K voprosu o zhanrovom raznoobrazii tekstov internet-kommunikatsii [On the Genre Diversity of Texts of Web-Based Communication]. Vestnik Moskovskogo universiteta. Ser. 19: Lingvistika i mezhkul’turnaya kommunikatsiya, 2014, no. 2, pp. 159–165.
4. Shul’ga O.A. Osnovnye zhanrovye raznovidnosti internet-tekstov [Main Genre Varieties of Internet Texts]. Uchenye zapiski Zabaykal’skogo gosudarstvennogo gumanitarno-pedagogicheskogo universiteta im. N.G. Chernyshevskogo. Ser.: Filologiya, istoriya, vostokovedenie, 2009, no. 3, pp. 274–276.
5. Crowston K. Internet Genres. Encyclopedia of Library and Information Sciences. Boca Raton, 2010, pp. 2983–2995.
6. Nesterova N.G., Tszyuy Ch. Kommentariy kak forma interaktivnogo vzaimodeystviya mezhdu slushatelyami radioprogrammy [Commentary as a Form of Interaction Between Listeners of Radio Programmes]. Mir nauki, kul’tury, obrazovaniya, 2019, no. 6, pp. 559–561. DOI: 10.24411/1991-5497-2019-10239
7. Shchipitsina L.Yu. Digital’nye zhanry: problema differentsiatsii i kriterii opisaniya [Digital Genres: The Problem of Differentiation and Description Criteria]. Filatova O.G. (ed.). Kommunikatsiya i konstruirovanie sotsial’nykh real’nostey [Communication and Construction of Social Realities]. Pt. 1. St. Petersburg, 2006, pp. 377–389.
8. Wang C., He C., Wang K. A Study on the Perceived Usefulness of Additional Comments in Internet Word of Mouth. Manag. Sci., 2015, no 3, pp. 102–114 (in Chinese).
9. Goroshko E.I., Zemlyakova E.A. Virtual’noe zhanrovedenie: stanovlenie teoreticheskoy paradigmy [Theory of Virtual Genres: Paradigm Development]. Uchenye zapiski Tavricheskogo natsional’nogo universiteta im. V.I. Vernadskogo. Ser.: Filologiya. Sotsial’nye kommunikatsii, 2011, vol. 24, no. 1, pt. 1, pp. 225–237.
10. Kulazhko S.A. Zhanry setevogo obshcheniya [Genres of Online Communication]. Duskaeva L.R. (ed.). Medialingvistika v terminakh i ponyatiyakh [Media Linguistics in Terms and Concepts]. Moscow, 2018, pp. 370–373.
11. Shchipitsina L.Yu. Zhanry komp’yuterno-oposredovannoy kommunikatsii [Genres of Computer-Mediated Communication]. Arkhangelsk, 2009. 238 p.
12. Bazhenova E.A., Ivanova I.A. Blog kak internet-zhanr [Blog as an Internet Genre]. Vestnik Permskogo universiteta. Rossiyskaya i zarubezhnaya filologiya, 2012, no. 4, pp. 125–131.
13. Zubkov I.G. Zhanr, yazyk i stil’ veb-publikatsiy. Analiz kontentnoy sostavlyayushchey internet-tekstov [Genre, Language and Style of Web-Publications. Analysis of Content-Related Component of Internet-Texts]. Russ. J. Educ. Psychol., 2013, no. 10, pp. 21–31. DOI: 10.12731/2218-7405-2013-10-21
14. Lebed’ko E.M. Osobennosti tekstov, publikuemykh v Internete [Features of Texts Published on the Internet]. Vestnik Yugorskogo gosudarstvennogo universiteta, 2006, no. 4, pp. 87–88.
15. Abusa’aleek A.O. Internet Linguistics: A Linguistic Analysis of Electronic Discourse as a New Variety of Language. Int. J. Engl. Linguist., 2015, vol. 5, no. 1, pp. 135–145. DOI: 10.5539/ijel.v5n1p135
16. Lutovinova O.V. Lingvokul’turologicheskie kharakteristiki virtual’nogo diskursa [Linguocultural Characteristics of Virtual Discourse: Diss.]. Volgograd, 2009. 519 p.
17. Germasheva T.M. Yazykovaya lichnost’ sub”ekta blog-diskursa: lingvokognitivnyy aspekt [Linguistic Personality of the Subject of Blog Discourse: A Linguocognitive Aspect: Diss.]. Rostov-on-Don, 2011. 174 p.
18. Bodrova O.I. Kul’turologicheskiy aspekt formirovaniya mezhdunarodnogo imidzha sovremennogo Kitaya [The Cultural Aspect of the Formation of the International Image of Modern China]. Privolzhskiy nauchnyy zhurnal, 2013, no. 2, pp. 164–169.
19. Li H. Exploration of Chinese Traditional Culture Going Out in the Context of “One Belt, One Road” – The Embroidery Culture as an Example. Fujian Tea, 2019, vol. 41, no. 12, pp. 217–218 (in Chinese).
20. Deng Q. The Multiple Cultural Heritage Values of Traditional Chinese Embroidery Crafts. J. Chongqing Three Gorges Coll., 2018, vol. 34, no. 1, pp. 39–49 (in Chinese).
21. Zhang D. On Embroidery – An Analysis of Chinese Embroidery Art. Art Lit. Res., 2006, no. 12, pp. 127–132 (in Chinese).
22. Naboka D.D., Tereshkova N.S. Iskusstvo kitayskoy i russkoy vyshivki [The Art of Chinese and Russian Embroidery]. Molodoy uchenyy, 2015, no. 19, pp. 102–104.
23. Ju C. Kommentariy k blogu kak proyavlenie kommunikativnogo povedeniya adresata [Comment to the Blog as a Manifestation of Communicative Behaviour of the Addressee]. Aktual’nye problemy lingvistiki i literaturovedeniya [Current Problems of Linguistics and Literary Criticism]. Tomsk, 2018, pp. 108–109.