Vestnik of Northern (Arctic) Federal University.
Series "Humanitarian and Social Sciences"
ISSN 2227-6564 e-ISSN 2687-1505 DOI:10.37482/2687-1505

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Phone: (818-2) 21-61-21, ext. 18-20
E-mail: vestnik_gum @narfu.ru
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Structural-Semantic Features of Slogans in Bank Advertising. Pp. 86–90.

Section: Philology

The full-text version of the article can be requested through the university’s library.

UDC

801

Authors

Stolyarova Elena Vladimirovna, Institute of Social, Humanitarian and Political Sciences, Northern (Arctic) Federal University named after M.V. Lomonosov (Arkhangelsk, Russia)

Abstract

The article dwells on advertising communication and demonstrates how banks, using structuralsemantic features of slogans, form a certain idea of themselves and their services in the minds of consumers, create a desired image and promote their services on the market.

Keywords

advertising communication, advertising slogan, semantics, stylistics, syntax, bank advertising.

References

Krivonosov A.D. V mire politicheskogo slogana [In the World of Political Slogans]. Available at: http://www.gramota.ru.
Mokrov A.V., Vishnyakov A.A. Sovremennaya bankovskaya reklama v Rossii [The Modern Bank Advertising in Russia]. Marketing i Marketingovye Issledovaniya, 2001, no. 3.
Utkin E.A., Morozova N.I., Morozova G.I. Innovatsionnyy menedzhment [Innovation Management]. Moscow, AKALIS Publ., 1996, p. 208.