UDC

81’373.45

Authors

Elena I. Kosenko
Dagestan State University of National Economy; ul. Ataeva 5, korp. 4, Makhachkala, 367008, Respublika Dagestan, Russian Federation;
e-mail: elena.elhaddad@mail.ru

Abstract

This article presents a brief analysis of the functioning of Anglicisms in Russian mass media, taking the economic terms lead and trader and their derivatives as an example. The reasons for the appearance of Anglicisms and methods of their formation are considered; the ways of phonetic, grammatical and semantic adaptation of such terms in modern press and online publications are studied. Anglicisms are introduced into the Russian language due to the development of world economy, with new terms created as a result, and due to the need to name new concepts. In the course of phonetic adaptation, direct English loans are incorporated into the Russian language retaining their sound. It was revealed that direct loans are often included into Russian terminology along with compound words (day-trader, lead generation, lead management). The majority of loanwords from English are nouns as their transfer into Russian does not require any structural changes. In terms of semantics, the meaning of a loanword may completely coincide with the original word or be broadened. The English loanwords lead and trader reflect a trend of active invasion of foreign words into the special spheres of the Russian language. According to the author, this is quite a natural result of the changing economic situation: new concepts require new terms to name them.

Keywords

economic Anglicisms, modern Russian mass media, Anglicisms in the media, the term “lead”, the term “trader”

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