UDC

32.019.51

Authors

Kirillov Aleksandr Nikolaevich, Postgraduate Student, Institute of State Management and Law, State University of Management (Moscow, Russia)

Abstract

The author analyzes Russian academic literature on political PR and concludes that the majority of researchers in Russia understand this phenomenon as manipulation of public opinion only and find this order of things natural. Hence it follows that a dialogical social communication between the state and the nation is impossible. The author shows that this opinion is one of the basic reasons for the inhumane nature of the modern political process.

Keywords

political public relations, social communications, manipulation, public opinion, mass media.

References

1. Grinberg T.E. Politicheskie tekhnologii: PR i reklama [Political Techniques: PR and Advertising]. Mоscow, 2005, p. 137.
2. Zaburaeva E.V. Upravlenie obshchestvennym mneniem v usloviyakh sovremennoy Rossii: avtoref. dis. … kand. sotsiol. nauk [Control of Public Opinion in Modern Russia: Cand. Sociol. Sci. Diss. Abs.]. Moscow, 2009.
3. Dotsenko E.L. Psikhologiya manipulyatsii: fenomeny, mekhanizmy i zashchita [Psychology of Manipulation: Phenomena, Mechanisms and Protection]. Moscow, 1997, p. 59.
4. Knyazeva I.V. Manipulyatsiya obshchestvennym soznaniem: sushchnost’, istoricheskie formy, transformatsiya (sotsial’no-filosofskiy analiz): avtoref. dis. … kand. filos. nauk [Manipulation of Public Conscience: Essence, Historical Forms, Transformation (Socio-Philosophical Analysis): Cand. Philos. Sci. Diss. Abs.]. Voronezh, 2011.
5. Koshelyuk M.E. Tekhnologii politicheskikh vyborov [Election Techniques]. St. Petersburg, 2004, p. 82.
6. Lisova S.Yu. Manipulyatsiya massovym soznaniem v politicheskoy reklame: regional’nyy aspekt: avtoref. dis. ... kand. polit. nauk [Manipulation of Mass Consciousness in Political Advertising: A Regional Perspective: Cand. Polit. Sci. Diss. Abs.]. Moscow, 2004.
7. Mansurova A.I. Manipulyatsiya obshchestvennym soznaniem posredstvom SMI na primere kontseptosfery “Zashchita”: avtoref. dis. … kand. filol. nauk [Manipulation of Public Opinion Through the Media, Exemplified by the Sphere of Concepts “Protection”]. Ufa, 2000.
8. Ol’shanskiy D.V. Politicheskiy PR [Political PR]. St. Petersburg, 1993, p. 137.
9. Unamuno M. de. Del sentimiento trágico de la vida en los hombres y en los pueblos. Madrid, 1913 (Russ. ed.: Unamuno M. de. O tragicheskom chuvstve zhizni u lyudey i narodov. Moscow, 2002, p. 28).
10. Farber K. Manipuliruemoe obshchestvo [The Manipulated Society]. Cit. from Evgen’eva T.V. Tekhnologii sotsial’nykh manipulyatsiy i metody protivodeystviya im [Social Manipulation Techniques and Ways of Resisting Them]. St. Petersburg, 2007, p. 15.
11. Tsuladze A. Politicheskie manipulyatsii, ili pokorenie tolpy [Political Manipulations, or Winning the Crowd]. Moscow, 2005, p. 37.
12. Chumikov A.N. Svyazi s obshchestvennost’yu [Public Relations]. Moscow, 2001, p. 87.
13. Huntington S. The Crisis of Democracy. Report on the Governability of Democracies to the Trilateral Commission. New York, 1977.